Distribution and Marketing

Distribution and Marketing

Around 2009, the decision was made that the best method of selling the Zoono product range was to establish a distributor network where the distributors would commit to an initial order and ongoing minimum volumes increasing each year.

Zoono has signed distribution agreements, which covers the distribution of its products in various countries or regions including New Zealand, Australia, China, Japan, Asia, UAE, Saudi Arabia, USA, UK, South Africa, South America, Iran plus a significant portion of Africa.

Each distributor sells the product range through appropriate channels (e.g. pharmacies, supermarket etc.) or directly to end users (e.g. meat processing facilities, bottling plants etc.) that require sanitisation and ongoing protection for production processes.

In order to maintain a consistent ‘Zoono message’ across the Distributor network, a comprehensive Zoono Style Guide is in place – together with a Zoono Packaging and Label Specification. These documents allow each Distributor the freedom to create a ‘local’ suite of marketing materials that best suit their individual requirements – whilst maintaining the overall presentation of Zoono brands.

All Zoono logos / hi resolution photos / support information and brochures are freely available to Zoono Distributors. Any brochures, print advertisements, TV adverts, promotional tools, and Zoono labels can be created to suit each individual market (including markets where dual language material is required).

Zoono has spent the previous 7 years since incorporation developing its specific product set by formulating and synthesizing its products using internally developed Trade Secret formulas.

Following the product development significant expense and time has been spent in obtaining various licences and approvals from regulators around the world to allow the products to be imported and sold.

This has involved extensive testing by industry-recognised laboratories in Germany, UK, Australia, New Zealand and the United States.

Customer trials have been performed (and are ongoing) in many regions via the Distributor network that is in place. These trials were necessary to demonstrate the product quality and efficacy.